Search Engine Optimization remains the best way to get organic or free traffic from potential clients conducting searches online. Millions of people use search engines to look for products and services every day. That exposes your business to millions of potential customers that could give you a competitive advantage and grow your business. Studies have shown that the number one ranked website gets 53% of the organic clicks. Additionally, organic search gains 85% of the clicks compared to 15% by paid ads. Most people also trust search engine suggestions more than paid ads. That means that a top-ranking website is likely to get more traffic that can turn into sales. dNovo Group can show you how to use SEO to get more traffic to convert into loyal customers.
Optimize Google My Business
Create a phone number, address, and business name for your kitchen renovation business on the Google platform. Ensure you use the same information on all listings. It allows your business to appear among the top options during a local search.
Improve user experience
User experience is one of the essential factors that search engines like Google use to rank websites. Try to have engaging pictures, kitchen renovation tips, surveys, lock quotes, and a call to action on your website. The goal is to make the website professional and captivating so users can stay for at least 2 mins. The longer they can remain, the better for you. Remember to optimize the website for mobile phone users too.
Linking
Linking the kitchen renovation web domain to a site with higher authority is another way of getting more clients through SEO. It can be internal, external, or plain linking. Either way, it shows that you are a trustworthy site that deserves the top rank.
Create relatable content
As a kitchen renovation company, your goal should be to provide solutions to those who need such services. One of the best ways of achieving that is by providing relevant content that users find valuable. It should be engaging and informative enough to keep the readers on the site for longer. Structure the content appropriately, understand your audience, and use relevant keywords. For instance, you can use different headlines to separate the content and draw attention.
Use other platforms
Most people looking for kitchen renovation services are likely to visit other platforms like YouTube. Create helpful videos and link them to your website.
Get an SSL certificate
A website with a Secure Sockets Layer appears more legit than one without. Consider incorporating the SSL certificate into your web hosting plan to get people to trust your business.
Use keywords related to the business
Keywords make it easier for the target audience to find you. In most cases, they are the words users type in to get the information they need. Understand how people are searching for your services, products or information to simplify their process of finding you. Make sure the keywords you use to promote the kitchen renovation business.
Using SEO to promote your kitchen renovation business may take time, but the return on investment is generally significant. Remember, converting the leads into sales once they come to your website is also very important.
